Hjernevenligt
Applied influence intelligence
Applied influence intelligence
Prevention focus
The campaign didn't land. The message felt right in the room. The creative was solid.
And still — nothing moved. So you guess. You tweak the copy. Change the visual.
Try a different channel.
That's not a creative problem. That's a lens problem.
D8 — Regulatory Focus · Prevention frame
Promotion focus
Some messages land immediately. They move people — shift decisions, open wallets,
build trust. It's not luck. It's not talent. It's precision.
Influence at this level is a skill. DIMS is how you build it.
D8 — Regulatory Focus · Promotion frame
01
Most people don't know they're seeing blurry. DIMS swaps lenses until your messages come into focus — who you're talking to, what moves them, and why it hasn't been landing.
02
A clear prescription is only useful if you're pointing in the right direction. DIMS directs the lens toward who you're actually talking to, what they're weighing, avoiding, hoping for — at the moment in the journey where it matters.
03
Preferences change. Slowly. Imperceptibly. The prescription that worked last year may not be the one you need today. Because the cost of not knowing compounds quietly.
The gap
The gap between intent and reception is where DIMS works. A systematic influence management suite built on a multi-layer knowledge graph of psychological and social principles — giving you not just insight, but actionable message pivots, copy alternatives, and journey improvements grounded in how persuasion actually works.
How DIMS works
DIMS doesn't just sharpen the image — it takes you through a structured journey. Each stage builds on the last, turning guesswork into documented, scalable persuasion.
Blind spot
Diagnose
Blind spot
Diagnose
Surface how your messages are actually received — through the lens of psychological and social principles, not assumptions.
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Emerging clarity
Message
Emerging clarity
Message
Pain points mapped against your own experience — producing concrete pivots, message alternatives, and sequencing adjustments.
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Structured action
Pilot
Structured action
Pilot
A/B-ready copy and test hypotheses. Each iteration closes a specific friction point — building scalable, documented persuasion.
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Systematic mastery
Scale
Systematic mastery
Scale
Segmentation becomes deliberate and dynamic. Messages calibrated to who is listening — and what moves them.
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What we do
DIMS is the tool. Hjernevenligt is the practice around it — from independent self-service to embedded advisory and team training.
A structured DIMS analysis of your existing messages — surfacing principle gaps, reactance risks, and priority pivots. Delivered as a written report or live session.
End-to-end message development from diagnosis through pilot design — including copy variants, journey mapping, and A/B test frameworks ready for deployment.
Practical DIMS training for marketing, sales, and communication teams — building internal capability to diagnose and improve messages independently.
Managed access to the DIMS portal for your team — including onboarding, settings configuration, and ongoing advisory support as you build your persuasion profiles.
The engine
DIMS is powered by a multi-layer graph of 26 psychological and social principles — mapping how they activate, conflict, and amplify each other across different audiences and contexts.
The DIMS knowledge graph — principle relationships, moderators & synergy clusters
We work with organisations across the full journey — from a single message diagnosis to embedded advisory and team capability building.
Direct access to the DIMS portal. Run your own diagnoses, develop messages, and build pilot frameworks independently.
A focused 2–4 week engagement. We run the DIMS journey together on a specific message or campaign challenge.
Ongoing access to DIMS expertise. Regular sessions, priority support, and continuous improvement of your persuasion profiles.
We train your team to run DIMS independently — including methodology handover and internal certification.
Customer cases
Organisations that have used DIMS to sharpen their influence.
Customer case coming soon
Customer case coming soon
Customer case coming soon
About us
Hjernevenligt was founded on a simple observation: most communication fails not because of bad creative, but because of a missing analytical layer between intent and execution.
We built DIMS — the Dynamic Influence Management Suite — to close that gap. It's a systematic tool grounded in a multi-layer knowledge graph of psychological and social principles, developed over years of applied work with commercial organisations across the Nordic region.
We work with marketing directors, CMOs, and communication leads who are serious about understanding why their messages land — or don't. Not as a one-off audit, but as a repeatable capability.
Applied influence intelligence is not a tagline. It's a practice. And DIMS is how we operationalise it.
The founders
Jakob Rachmanski
Chief Research Officer · Applied influence
Jan Ackalin
Co-founder · Chief Technology Officer
Stop guessing why your message
isn't landing. Start knowing.
Run your first DIMS diagnosis in minutes. No setup required.
Open DIMS →Under the hood
What it means for you